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Illinois State Police and Anheuser-Busch Launch Statewide Road Safety Billboard Campaign

Illinois State Police and Anheuser-Busch Launch Statewide Road Safety Billboard Campaign
Press Release Date: March 15, 2012    || Archived February 11, 2013

 Partnership Thanks Motorists for Designating Drivers

(Springfield, IL) – Just in time for St. Patrick’s Day, Illinois State Police (ISP) and Anheuser-Busch join forces to encourage motorists to use or be a designated driver. The public awareness campaign kicks-off with billboards along interstate highways in metropolitan Chicago and the Illinois/Missouri border in St. Louis (locations are listed below).

The initiative, unveiled today by the Illinois State Police at their headquarters in Springfield, and Anheuser-Busch, aims to help keep Illinois roads safe and prevent drunk driving. The billboards thank motorists for using a designated driver and feature ISP Troopers Emanuel Edwards (D-9) and Kevin Howell (D-9). Additional billboards will be added throughout the state and will be visible through the summer months.

“Driving under the influence can have serious consequences for drivers, passengers and law enforcement officers,” said ISP Director Hiram Grau.  “Our public safety message is even stronger when we have the support of our corporate community partners, such as Anheuser-Busch, and we applaud their efforts in promoting awareness and responsibility,” Grau added.

Law enforcement officials from Sangamon County, Springfield, and the East St. Louis area participated in the announcement to underscore the safety message and support the statewide partnership.

“The vast majority of adults celebrate responsibly and Anheuser-Busch is proud to join Illinois State Troopers in thanking motorists for designating a driver,” Kathy Casso, vice president Corporate Social Responsibility for Anheuser-Busch. “These billboards remind drivers that these are our roads and we all have a responsibility to help keep them safe.”

Anheuser-Busch has partnered with 10 states for safe driving billboard campaigns over the past decade.

The safe driving billboards can be found at the following locations:

  • I-90 at Fullerton (Kennedy Expressway – digital billboard)
  • I-57 Expressway (0.6 miles north of 147th St. in Posen)
  • I-294 S. Tri State Toll Way (100 ft. south of 147th St. in Posen)
  • I-55 Stevenson Expressway (0.6 miles west of Central Ave. in Forest View)
  • I-55 mile marker 119 (19 miles north of Springfield in Broadwell)
  • I-55 mile marker #72 (in Farmersville)
  • I-55 eastbound at mile post 1
  • 1-55/I-70 eastbound at the MLK Bridge

In 2010, DUI fatalities in Illinois decreased 5 percent, which continues a general trend. Since 1982, the year tracking began, total fatalities in the state are down 62 percent; and teen deaths in drunk-driving accidents are down 86 percent over the same 30-year period.*

A high resolution image of billboard is available.

Illinois-specific data*

More data is available at www.alcoholstats.com and www.anheuser-busch.com/our-responsibility.

 * Source: National Highway Traffic Safety Administration (NHTSA)

 

 

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